For Mileage Monday, we’re happy to spotlight the amazing work MileIQ users do every day. If you’d like to recommend someone, please let us know on Twitter @MileIQ.
We’re thrilled to speak with Kimball Stadler, founder of Top Dog Performance, a social media coaching company. Learn how she helps businesses gain more customers through social media, as well the surprising amount of miles this can take.
Tell us about your business. What does a typical day look like for you?
I am the founder of Top Dog Performance. We operate as social media coaches that help people leverage what and how they should be posting on all the social media platforms and provide the content to get them started. I also teach social media and blogging courses at two campuses at the Indian River State College in Vero Beach and the campus in the Okeechobee County.
A huge portion of my week is not only spent on Skype calls but much of my week is spent as a “road warrior.” Whether it’s spending time giving individual training sessions to a client or speaking to a group of professionals on the wonderful world of digital marketing, hours in the car can get really old. Thank God for Sirius Radio, a Starbucks drive thru, and MileIQ.
How many miles do you drive in a typical week? Where do you drive as part of your job?
I live in Vero Beach, Florida which is a sleepy little town. We moved here just over a year ago from South Florida. So many of my clients are still back in Coral Springs, Fort Lauderdale and the Palm Beaches, and the Orlando market coming soon. So I travel each week on average about 700-800 miles. Lots of gas expenses and tolls along the way. It all adds up, doesn’t it!
What’s changed since you started using MileIQ?
What changed? EVERYTHING! For the last 10 years, I have gone from forgetting to mark my miles each day, recreating the entire driving log each month so my CPA doesn’t kill me and then keeping a journal in my car and a huge sticky note on the dash to help my brain remember to jot down numbers. Well, glad that way of doing business is done! I show off the travel recap to all my road warrior friends and they are amazed at the accuracy and details of your app.
What other apps do you recommend to other small business owners?
Funny you should ask- one of my regular talks is on the most popular apps for business and life in general. Here are my top 5 for each:
Apps for an easier life:
- Out of Milk
- Cartwheel (Target’s app- I save a ton of money)
- SkyView (kids love sitting outside again)
- Vivino (because I love my wine)
Apps for my business:
- Obviously, MileIQ
- Camcard (no more bags of biz cards)
- CamScanner—Take a picture of a doc- and it converts it into a .pdf and I send it immediately. Easy way to get a signed contract done in one minute.
- Google Calendar—I couldn’t live without it)
- And the 3 hard core SM platforms: Facebook – Twitter – LinkedIn
What’s the biggest challenge you face running your business, and how do you address it?
For me it’s keeping up with all the instant changes in the digital marketing arena. Changes and enhancements to the social media platforms, advancements in blogging both by SEO standards and stylistic writing. People change–so everything will change too. I roll with it. And changing a presentation midstream because a new enhancement hit the night before a training class or speaking engagement happens on a regular basis. Hey, I’m an old fart at 52-years-old and proud to have the energy of a millennial and the patience of an elder. Oh, and the humor of a middle school class clown.
What do you enjoy the most about the kind of work you do?
When you see people smile because they “get it.” When someone shares a post because they understand the value and apply that new-found learning and then have increased sales and results because of an idea you discussed together … it’s an awesome feeling. I love to give and even more, love to learn from everyone around me.
What tip would you share with other business owners?
Don’t listen to the naysayers. And be the best objective observer of your own life. That just basically means to keep your ego in check and be a better listener than a talker.
Where can people learn more about your business?
LinkedIn: Kimball Stadler
Facebook: Top Dog Performance
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