How to Set a Marketing Budget for Your Small Business

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How to Set a Marketing Budget for Your Small Business

A moderate investment in a sound marketing strategy can reap big financial rewards for your business. But spending willy-nilly on unnecessary activities can burden your business with debt and hinder growth.

Having a marketing budget can prevent this. Learn how to set a marketing budget for your small business that’s based on value proposition and the unique state of your business.

Advice and Tips: 5 Ways to Improve Your Customer Service Skills

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Advice and Tips: 5 Ways to Improve Your Customer Service Skills

We’ve all been there: you wanted information or help from a company, but you got indifference or even rudeness. How did you feel? Did waves of affection for the company wash over you?

This is also true for your customers. Providing good customer service is vital to business growth and success. Marshall Field knew this to be true. His simple strategies for good customer relations are still followed and are said to drive growth.

Boosting your company’s consumer relations helps your business thrive. Follow these five ways to improve your customer service skills.

Crowdfunding Sites for the Self-Employed and Small Business

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Crowdfunding Sites for the Self-Employed and Small Business

Not sure how to bankroll your next business idea? Crowdfunding is a worthwhile option for the self-employed to explore. Read on to learn about what it is and how to use crowdfunding sites to take your business to the next level.